Redwood Forest Foundation 2.0: A Bold New Era for People, Forests, and the FutureNearly three decades ago, a group of visionaries asked a radical question: What if the redwood forest could be owned and managed by the people, not corporations? The answer was the Redwood Forest Foundation (RFF)—a first-of-its-kind nonprofit dedicated to restoring the redwood ecosystem through community ownership and sustainable forestry.Twenty-eight years later, that radical vision is entering a powerful new chapter.Welcome to Redwood Forest Foundation 2.0—a complete reimagining of our brand, mission, and outreach, designed to inspire a new generation of forest stewards, climate leaders, and community changemakers. Still rooted in the towering redwoods of Northern California, our mission is expanding—with more ways to engage, more stories to share, and more impact to create.Why Now?The redwoods have endured for thousands of years, but our world is changing fast. Climate change, biodiversity loss, rural economic strain, and cultural disconnection are pressing challenges. In this moment of urgency and opportunity, RFF is stepping forward with fresh energy, clarity, and creativity.RFF 2.0 is about meeting the moment and helping more people see themselves as part of the solution.We've always been more than just a landowner. We are a bridge between ecosystems and communities, science and tradition, economy and ecology. But now, we're making that identity more visible, accessible, and engaging for all.What's New in Redwood Forest Foundation 2.0?A Renewed BrandOur new visual identity honors the redwoods' strength and elegance while reflecting our work's modern, inclusive, and forward-thinking nature. We're speaking to wider audiences with updated colors, logo, and messaging—urban and rural, old friends and new.A New Website ExperienceLaunching alongside RFF 2.0 is a redesigned website that makes it easier to explore our impact, get involved, and support the forest. From immersive videos to behind-the-scenes project updates, the new platform brings the forest to life like never before.Expanded Ways to JoinWe're launching a range of new programs that invite deeper participation, including:*The Plant a Redwood Partner Program, engaging schools and businesses in reforestation*The Osprey Nesting Study, connecting citizen scientists to forest wildlife*The Redwood Forest Center, opening soon in Fort Bragg as a hub for learning and collaboration*New volunteer opportunities, internships, and monthly giving circlesPowerful New StorytellingRFF 2.0 includes a renewed commitment to sharing our story boldly and beautifully—through documentaries (including a recent feature in a Leonardo DiCaprio film), newsletters, podcasts, and social media. We're lifting up voices from the forest: from Indigenous leaders and rural youth to ecologists and wildfire crews.What Hasn't Changed?While the look and language may evolve, our core mission remains deeply the same: to acquire, restore, and steward redwood forestlands for the benefit of people and the planet.We continue to:*Manage the 50,000-acre Usal Redwood Forest with long-term sustainability, not short-term profit*Protect biodiversity, improve watershed health, and increase carbon storage*Generate living-wage jobs and local economic resilience*Build partnerships with Tribal Nations, scientists, and rural communities*Use the forest as a model for climate action rooted in equity and ecologyThe Next 28 Years Begin NowRedwood Forest Foundation 2.0 isn't just about rebranding—it's about recommitting. To deeper engagement. To broaden access. To a more inclusive environmental movement that invites everyone to find their place under the canopy.The redwoods teach us that change doesn't happen overnight—but with care, patience, and vision, we can grow something that lasts for generations.If you've been with us since the beginning, thank you. If you're discovering us, welcome.We invite you to explore the new RFF, rediscover the forest, and imagine what's possible when people come together to protect what matters most.Visit RFF.org to learn more, explore the rebrand, and become part of the next chapter.Because the forest isn't finished growing—and neither are we.
